Group structure

Board of Directors

Ben Lundqvist, Chairman of the Board
Nils-Erik Eklund
Erik Grönberg
Agneta Karlsson
Dick Lundqvist
Lars G Nordström
Peter Wiklöf

Group management

Jan Hanses                                     
President and CEO

Peter Hellgren
Executive Vice President
Head of Sales and Marketing

Johanna Boijer-Svahnström
Director of Corporate Communications
External communication to the media and public relations

Mats Engblom
Senior Vice President
Finance

Henrik Grönvik
Senior Vice President
Vessel manager

Ulf Hagström
Senior Vice President
Marine Operations & Newbuildings

Wilhelm Hård af Segerstad
Senior Vice President
Head of Shipboard Commercial Operations

The Group

The parent company Viking Line Abp has been listed on the NASDAQ Helsinki since July 5, 1995. The wholly owned subsidiaries Viking Line Skandinavien AB and its subsidiary; Viking Rederi AB; OÜ Viking Line Eesti; Viking Line Finnlandverkehr GmbH and Viking Line Buss Ab belong to the Viking Line Group.

Viking Line's land-based and shipboard organization

Viking Line is working actively to develop a flatter organization with a sharp focus on responsibility for results, resources and mandates to manage operations close to the customer. In April 2018, a new results-driven organization model was introduced to optimize operations and make them more efficient. Under the model, our seven vessel managers and their shipboard teams have commercial responsibility for their own vessels.

The aim of the new organization is to enable faster decision-making and to use the knowledge of employees who work closest to the customer to a greater extent. Their task is to optimize economic results for every departure together with the vessel management team. They are supported by the market and sales functions in each market and by the operational management team.

The market departments in both Sweden and Finland have greater focus on customer relations, loyalty programmes and web development. Active communication between the vessels and the land-based organizations is crucial, with product managers serving as a link between them and reporting to both sides.

With this organization change, Viking Line will be better able to take advantage of the unique strengths and opportunities of each vessel and route. In the new, flatter organization, the focus is on costs and efficiency improvements as well as on employee engagement and teamwork. By making use of the front line’s knowledge and ability to work independently, we can look forward to new ideas from everyone who has direct contact with the customer. The aim is for everyone, at every level, to feel that they are participating and inspired to be creative and generate new ideas.

The Group’s management and corporate functions are located in Mariehamn.

The Finland unit, the Baltics unit and the Russia unit, which handle sales and marketing in Finland, the Baltic countries and Russia, are managed from Helsinki, with booking and sales offices in Helsinki, Turku and Tallinn.

The Sweden unit and the International unit, which handle sales and marketing in Sweden, Germany and other countries, are managed from Stockholm, with booking and sales offices in Stockholm and Lübeck.

Cargo sales are managed from Helsinki, with booking and sales offices in Helsinki, Turku and Tallinn.

Viking Line has its own harbour terminals in Stockholm and Turku. In Helsinki, Mariehamn, Kapellskär and Tallinn, the facilities needed for terminal operations are leased.